When I’m not listening to True Crime podcasts, I’m listening to more uplifting and aspirational ones. Ones that get me talking, thinking and sharing. I believe to be a huge channel of growth for some of these podcasts due to the voume of WOM marketing I do.
With this in mind, I thought I'd make it formal and write a small synopsis on which podcasts you could be listening to to stretch your mind.
1. Recode Decode hosted by Kara Swisher
Recode Decode with Kara Swisher
Why: one of tech's most promininent journalists, Kara Swisher is known for her insightful reporting and straight shooting style. She's also a G. Really gets to the heart of an issue, she's matter-of-fact with a quick sense of humour. The episodes are timely and chat about all recent news, from Uber's sexual harassment, Amazon's purchase of Whole Foods, Trump's America and the state of innovation.
Episodes:
What Amazon should buy next (Scott Galloway @ L2 and NYU Prof)
Venture capital is headed for a "huge, rude awakening" (Chamath Palihapitiya @ Social Capital)
What tech guys get wrong about harassment (Erica Baker and Sarah Kunst)
Google is God, Facebook is Love, and Amazon will be worth $1 trillion (Scott Galloway @ L2 and NYU Prof)
Did Instagram copy Snapchat (Kevin Systrom @ Instagram)
Silicon Valley should think more like Spider-Man (Reid Hoffman @ Greylock)
Length per episode: 1 hour
2. The Growth Show by Hub Spot
The Growth Show by HubSpot
Why: Podcast for executives, entrepreneurs that shares stories on what it's really like to grow a business, a movement, an idea, or a team. On the shorter side (time, so perfect for a lunch break or commute to work.
Episodes:
Your office is built for extroverts. Here's why that's a problem (Amma Marfo)
How ClassPass is getting rid of your excuses (Payal Kadaka @ ClassPass)
Why slow fashion doesn't have to mean slow growth (Kathie Sever @ Fort Lonesome)
Length per episode: 30 mins
3. Growth Marketing Toolbox
Great for new tech
Why: Discover the latest and greatest gorwht marketing tools and technology. Each week, Nicholas Scalice from Earnworthy, interviews marketers, product creators, startup founders, marketing technologists etc to unbox what tech and tools they use (or even make).
Episode:
What is behavioural cohorting? (Kris Mobayeni @ BounceX)
Programmatic advertising and growth hacks (Abdul Hafez)
Typeform for marketers (director of marketing @ typeform)
SEO tools and tactics for growth (Darcy Sullivan @ Propel Marketing)
20+ growth marketing tools (kieran Daniels @ FieldPulse)
Length per episode: 30 mins
4. Masters of Scale with Reid Hoffman
Reid Hoffman
Why: Quite a comically edited show with lots of sound effects. Aside from that, Reid Hoffman (cofounder @ LinkedIn and Greylock, shares how companies grow from zero to gazillion through interviews with some of techs most influential entrepreneurs. Such as, Mark Zuckerberg, Sheryl Sandberg, Reed Hastings, Eric Schmidt, Sara Blakely.
Episode:
Length per episode: 30 mins
5. Zero to Scale: two entrepreneurs take you behind the scenes in a journey to $100k per month and beyond
Zero to scale podcast
Why: full discolsure: I haven't started this podcast yet but I've heard great things and is on the list once I've finished all of the above. It's about two entrepreneurs who take you through their own businesses in real time week by week to share how they are growing it from $0 per month to $20k and beyond. That includes sharing updates on wins, losses and leasons learned. It gives an honest, emotional and transparent view into the growth od two businesses.
Episodes: I'll be following the journey from the beginning
Length per episode: 30-45 mins
If you want to read some of my other musings you can check out "how I launched my iOS app", "how I revised the launch", "4 things I wish I knew when cofounding my startup" and "are there really only 19 channels for growth?"