I'm really glad I have a little extra time on my hands so I can really reflect on my career thus far. In doing so, I realised that it would be best to formally build out a small website to host all of my musings, learnings, experience, strategies, passions and theories on all things growth and user acquisition. 

Inspiration for this comes from my previous startup, Dribble, my cofounders Nick and Daniel, the team we hired, Seffa and co., my "mentor" Howard K and all the growth experts I learn from: Brian Balfour, Andrew Chen, Sean Ellis, Noah Kagen, Nir Eyal, Justin Mares, Gabriel Weinberg and so on...

Below is my first ever growth essay which I used to spearhead a content marketing campaign (across reddit, medium and others). This was post-launch so goal was to acquire users. I'll cover in more detail the goals of the campaign, the targeting hypothesis, how i constructed the conversion funnel and the campaign metrics in the following post.