Using Google Data Studio [template included]
Whenever I do my in-depth keyword research to highlight the next quarter's focus keywords, I always have this feeling I'm missing something.
Analytics and tracking.
Maybe that's because I'm a growth and digital marketer by trait, I always feel the need to track and measure everything.
But that's the thing, why should SEO (search engine optimisation) be any different? You spend hours researching the top keywords to focus on and create content around.
And for what?
We need to be able to see, clearly, how this work pays off. Read More
When strategising on how to grow Dribble, the book "Traction" by Justin Mares and Gabriel Weinberg (which is amazing), was a go-to resource. They did a tonne of research into customer acquisition channels, interviewed startups and founders to hear their success stories on how they grew, and ended up with a pretty concrete list of 19 channels for growth.
The theory behind this list is that they are the only true channel groups that spur on growth, and within it you can find the 1-2 channels that will scale your business. However, I wanted to dig a little deeper into a few success stories to understand whether we need to add, subtract or keep the same number of channel groups on this list. Read More