How to build a quick and saucy SEO report...for FREE

Using Google Data Studio [template included]

Whenever I do my in-depth keyword research to highlight the next quarter's focus keywords, I always have this feeling I'm missing something. 

Analytics and tracking. 

Maybe that's because I'm a growth and digital marketer by trait, I always feel the need to track and measure everything. 

But that's the thing, why should SEO (search engine optimisation) be any different? You spend hours researching the top keywords to focus on and create content around.

And for what?

We need to be able to see, clearly, how this work pays off.

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Demystifying the Difference between CAC and CPA

With help from one of the greatest minds in growth, Brian Balfour (Founder and CEO @ Reforge and ex-Vp of growth @ Hubspot) we will demystify the differences between CAC and CPA to understand where, when and how to use them.

As a guiding principle to your growth strategies, it is important to note these key differences in order to make the best decisions for your growth. The common misconception with these two metrics is that you can use them interchangeably, and that is wrong. 

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The Most Transferable Conversion Funnel of All Time

I have mentioned these metrics a lot in almost every essay, because they are THAT important.

The pirate metrics were coined by veteran (now disgraced) VC, Dave McClure from 500 Startups with the vision that they are the only true metrics that prove the health of a startup. They form a very adaptable conversion funnel that can be used for every business model. I literally can't think of one that won't work.

A B2B, B2C and B2B2C will have the exact same stages on this funnel, just focusing on different OMTMs (e.g. messages sent, uploads, games played, ARPPU). 

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